|
On the
dates and locations below, master
publicity
expert
Jill Lublin will personally reveal...
"The
Step
by Step Process
Anyone Can Use to Attract Free Publicity
for their Business or Non-profit"
In one day
you'll learn
exactly what to do in order to successfully promote your business or
non-profit, without spending huge amounts of time or money.
You'll also
discover how to get the same kind of media coverage large corporations
use
everyday to put their names into newspapers, magazines, radio and
television...
Upcoming Dates and locations:
February 28 - Ft. Lauderdale, FL
March 15 - Oaklahoma City, Ok
March 25 - Marin County, CA
March 26 - Irvine, CA
April
13 - Marin County, CA
May 25 - New York, NY
Dear
Busy Professional,
Hello.
My name is Jill Lublin. I'm a full-time publicity
consultant and co-author of the #1 bestseller Guerrilla Publicity.
Because some people
regard this as the Bible of
Publicity, I'm frequently asked by business people and
self-promoters
at seminars and marketing events across the country how they too can
generate publicity for themselves.
Individuals want to know
if it's possible to do "self-publicity" in order to increase their
incomes dramatically, and
achieve outstanding success without wasting hours of precious time or
spending a lot of money.
The
answer is, Yes!
As a matter of fact
...
I can show any
business professional, non-profit leader, author, chiropractor,
consultant, small business owner or corporate person how to achieve the
same outstanding results using publicity that I generate for my regular
clients.
Clients who've
hired me to do publicity for them include organizations like the
National
Speakers Association and National Association of Women in Business...
international celebrities such as naturalist Jane Goodall and health
guru
Andrew Weil ... famous authors like Jay Conrad Levinson and Dr. Timothy
Leary ... and million-dollar enterprises such as J.D. Power &
Associates,
The Learning Annex, and CarClub.com.
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"The
advice on
developing a press release alone is worth a 100 times the price working
with her
... I wish I had worked with her sooner, instead of trying to do it on
my own
for so many years."
Bette Daust, author of the bestseller Blueprint
for Networking
"Jill
Lublin is the gold
standard when it comes to
understanding the true nature of publicity and how to get the most of
it while
getting the most from it."
Jay
Conrad
Levinson, author of best-selling
Guerrilla Marketing series
"Jill
Lublin has been a
valued member of our pitching
team since we launched CarClub.com last spring. Her persistent and
effective
pitching has landed our company placements with the likes of AP,
Bloomberg, USA
Today and CBS Radio."
Ivy
Cohen, VP, Public and Investor Relations, J.D. Powers Club, Inc.
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But please, I don't want you to
think
publicity only works
for "big names."
Most
of my successful clients are busy
professionals just
like yourself - who use publicity to grow their businesses and
professional careers, very quickly and easily, using my proven,
inexpensive methods.
Always
remember ... big names become
big by using
publicity. And regardless of whether or not you
want to
become
famous, I regularly work with business professionals, non-profit
leaders,
authors, chiropractors, small business owners and consultants from
every
location and industry to show them how they can profit by using
publicity
also.
It's not only
possible, but easy for
you to get publicity -- when you know the steps to take.
Why?
Because the media NEEDS
interesting stories. And if
you ever watch the news, or read the paper very closely, you'll notice
that virtually everything in it is about people ... just like you.
As
a matter of fact, whether you realize
it or not, You're
the news! And the media will
feature you ... if
you know
how to create and plant a unique story to attract
it.
Now,
if you're thinking, "This is
going to be hard,"
let me assure you ... it's not. In a few hours, I can show
you
the steps
to creating media "buzz" about your product, service or business ...
anytime you want ... again and again.
This
amounts to
essentially "free" advertising for your
business or organization. And like I said, it's not hard to
do
when you
follow the steps. I'll give you all the
tools you need to dominate the competition, and look better than even "the
big boys" with my proprietary system.
It's
legal. It's
ethical. And it works!
Even though
I've logged over 20 years
experience as an expert in publicity, I've discovered I can impart the
basics for achieving success in only a few hours.
It
doesn't matter who you are. How
much formal education
you have. Or whether you've done anything like this before.
As
a matter of fact, if
you'll reserve just one business day
out of your schedule, and attend one of my upcoming Publicity Crash
Courses,
I promise to teach you how to:
-
Draw
attention to your product, service, or project quickly ...
-
Immediately
become influential in your circles of influence ...
-
Generate
buzz
within your profession and among your peers ...
-
Build
high-visibility and credibility using direct, low cost methods for
reaching targeted media ...
-
Develop
a
strategy for every publicity (or marketing) campaign in just a few
minutes
...
-
Attract
a
constant stream of new clients who are seriously interested in what
you're promoting ...
-
Use
a 7-step
formula that gives you a nearly 25% rate of success for being featured
in
the media. (This kind of success rate is high,
but I'll show
you
the exact step-by-step process I've used for achieving this.)
Click to register
-->
February
28 - Ft. Lauderdale, FL | March
15 - Oaklahoma City, Ok
March
25
- Marin County, CA | March
26 - Irvine, CA
April
13 - Marin County, CA | May
25 - New York, NY
...reserve your
spot today
and save $300
>
Why
is using publicity often a better
alternative for
building businesses, making sales or increasing cash flow
than
relying
on traditional forms of advertising and direct mail? Because
do-it-yourself publicity is the most cost-effective
and powerful
way to establish credibility and stature in the marketplace.
There is nothing that matches it.
If someone hears
you on the radio, reads
about your business in a magazine, or sees your product, service or
project on television, then you gain an instant spike in
credibility.
All of sudden, without
making any promises (or even having a
track record), you appear to be the "go-to
person" for your
particular product, service or industry.
The visibility you
achieve within the press and media
instantly establishes you as an expert. Your credibility goes
through the
roof. And you're able to easily pull people into your store,
office or
practice without spending a fortune on advertising.
For example, take the
story of Ryan Yee. When Ryan was
downsized from his corporate job, his prospects for finding work
appeared
to be dim. In addition, he'd just purchased a new
home.
Then, there was
the family to support ... along with his new mortgage.
What Ryan really wanted
to do at this point was leave the
corporate job market and start his own consulting practice.
But
with no
track record, he wondered how he'd be able to get new clients to hire
him. So Ryan came to me and asked if I could help.
After listening to
Ryan's story, I began to think about how
I could craft it into something the media would grab a hold
of.
And then
it hit me.
"Ryan," I
said, "You're going to make a VOW!"
"A what?"
he
asked.
I
replied, "You're
going to take a VOW ...
never to work
for anyone else again; and this V.O.W. stands for what you are now ...
a VirtualOffice
Warrior."
I quickly wrote
a press
release for Ryan entitled, "Corporate worker makes a VOW
never to
work
again ... and becomes a virtual office warrior."
The release went
on to talk
about how Ryan is now a consultant, who started his own company with a
virtual office for serving corporate clients within his
industry.
That REALLY got
the press'
attention. After our planted "news story" broke, Ryan
immediately
started
getting calls from both local and national media
organizations.
He was
interviewed several times, and thousands of people heard about him as a
result.
And the best
part is ...
because of this publicity ... Ryan quickly landed brand new clients,
and his business became lucrative almost overnight.
What's
interesting is, the
media story I crafted for Ryan really didn't have anything to do with
his
new consulting company. Just the fact he was able to get
media
exposure let companies know about him ... and his services.
You see, the
media
publicity Ryan received built his credibility.
Fast.
He was able to
go into
companies and show them "his story"-- in newspapers and
magazines. This
made it easy for him to land big contracts,
because in the
minds of
those hiring him, Ryan was a credible person to do business
with.
After all, he'd
been
featured many times in the press ... hadn't he? I've seen
this
happen
time and again. And it will change your business life too,
because ...
Getting
press whenever you want it is a
powerful skill.
Successful
people regularly
use the media to position themselves as experts. Just like
Ryan
did. If
you're a consultant, real estate seller, mortgage broker, entrepreneur
or
non-profit spokesperson (and you're quoted or featured in the media)
then
you immediately gain status as an industry
expert.
I'll show you
exactly how to position
yourself as the "go-to person" when the media wants a story about your
industry too. And if they're not currently looking
for a
story like
yours, then I'll show you how to create a hook or storyline the media
will love.
By the time you
finish the Publicity Crash
Course, you'll know secrets for getting the
kind of
publicity to
open doors of opportunity that no amount of advertising can achieve by
itself.
And if you've
ever used traditional forms
of advertising or direct mail, then you're going to love doing your own
publicity!
Advertising and direct
mail can suck up your time and money
very quickly. With direct mail, for example, you have to
write
the sales
copy, design the piece, pay a printer hundreds (if not thousands) for
paper and printing costs, rent a mailing list of prospective clients,
and finally pay high-postage fees in order to
send your
direct mail
packages out.
This generally takes
HUGE amounts of time and effort. Which
is why most organizations never end up using
direct mail
successfully.
However, by sending out
a simple press release ...
and following the blueprint I lay out for you ... you can avoid most of
the costs and burden of advertising and direct mail.
Publicity is a low-cost
alternative.
Positioning
your release for what I term the "Ooooo--Ahhhh Factor" will
then
create a "media buzz" ... and give you powerful leverage for attracting
press coverage. It's a publicity insider tactic I cover in
the Publicity Crash Course.
Now, let's take
a closer look
at the Publicity Crash Course:
At its core, thePublicity Crash
Course is a one-day, information-packed
event that takes
the mystery out of publicity. By the
time you leave at
day's end, you'll have all the
basic tools you need to begin your own successful publicity campaign
immediately.
Including:
-
A template press
release you can use again and
again.
-
The
tools you need for finding media lists in your
specific
industry.
-
A completed bio
-- which you'll use as part of your new press
kit.
-
How
to use the Problem-Solution Formula. This
tactic shows
you how to define a problem, and its solution, so the media says, "We
love it ... let's use this story!"
-
How to craft
your message so the public will embrace you
after the media runs your story.
-
Follow-up
techniques guaranteed to generate a
high-response. (You'll gain an instant edge
over the
competition).
-
Knowing how to
plan your publicity campaign strategically --
so it achieves measurable and achievable results.
-
How
to turn the media on to your story quickly
...
and put you in front of thousands of potential customers in a short
period
of time.
-
A chance to have
all of your questions answered by me
personally. You'll walk away with loads of ideas from other
Crash
Course participants too, because you get to hear the answers to all
their questions.
-
Access
to my personal media and business connections.
(This
will save you countless hours and thousands of dollars when doing your
own
publicity. My connections file represents the best-of-the-best
when contacting the top service providers in both publicity and
business).
-
Practical Tips
on what to say when the press comes
calling. I'll share the DOs and DON'Ts with you, so you'll
know
how to
make the most of your opportunity after getting the media's attention.
I can
honestly say, there is nothing quite like the Publicity Crash Course
offered anywhere else that I know of. There are things called
publicity training events. These help prepare you for meeting
people who work in the press. But the
Publicity Crash Course explicitly
teaches
you how to generate thousands of dollars worth of free publicity for
yourself. And quickly too!
EveryPublicity
Crash
Course event
hosts a diverse group
of individuals ... including authors,
chiropractors, non-profit leaders, small business owners and
franchisees.
(I even had a ballroom dancer come to one recent Publicity Crash Course).
And
you'll be amazed at some of the one-on-one connections individuals
often
make with others during this special day. By the end,
everyone is
cheering for each other to move up to the next
level.
This Publicity
Crash
Course is
the
most inexpensive, high-level publicity training anywhere. It
gives
you all the basic tools you need ... from start to finish ... for
succeeding as your own self-publicist.
One
woman who attended a recent Publicity
Crash
Course phoned
my office saying she
landed 3 media interviews right after I
showed her the ropes. Another gentleman, after using one of
my
"quickie
techniques," (which involves sending an announcement to the People's
Section in local business journals) had a writer feature him in a
3-page
story for a local magazine. This immediately
landed him
several
new clients for his business.
This
will happen for you
too, when you apply the steps for successful publicity I show you in
the Publicity
Crash Course.
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"By
following Jill's
step-by-step approval, I have increased my media [exposure], speaking
engagements and have gained notoriety as a national expert on asset
protection
and tax reduction strategies/"
Cheri S. Hill,
President, CEO, Sage International, INC
"Jill
answered all of my PR questions in a fun and realistic manner in her
one day PR
Crash course. I feel more confident now about approaching and dealing
with the
media."
Laura Pia, Aforda-Beautiful Interiors,
www.larapaidesigns.com
"Jill your
crash course in publicity was just
what I needed to launch my publicity campaign. Packed with
useful
info and concrete action plan. Thank You."
Eloise
Tweeter, Globalloon Enterprise
Solution, www.globalloonsolutions.com
"During
the crash course
seminar, Jill opened my eyes to publicity techniques and tips that I
can apply
to my daily routine. Through real life, in-the-moment exercises, she
drives home
important points that I really can use. I am so excited to apply it to
my
marketing strategy."
Megan Andersen,
Marketing Communications Manager, Lynda.com
"Jill
Lublin's
crash course was intimate, in-depth and relevant. Her understanding of
the media
process is excellent. Anyone who wants to fast track in the
publicity
world will benefit immensely by taking her crash course. I thought I
knew a lot
and Jill taught me the secrets that only the media knows, shared
generously of
her knowledge and contacts, and gave me the exact tools necessary to
make my
book a success."
Azim Jamal, best
selling Author, Corporate Sufi and co-author Power
of
Giving
"In a few
short hours I feel
like I learned years of
wisdom on how to market my book, productive my intellectual property
and get
more visibility then I dreamed was possible."
Raynona Sharpuack,
Founder, Institute for Women's Leadership
"... I
gained so much from
your workshop. The entire
experience is something I would repeat in a second."
Burnette Clingman, President, BCE Inc.
"This
course de mystified
the PR purpose for me and made
it seem doable . it was packed with specific info and contacts Great!"
Mary Earle Chase,
Life
and Relationships Coach
"Jill is
amazing! Her Crash
Course on publicity had me
glued to my seat waiting to write down her next insider tip or media
contact. If
you want your business to take off and get the publicity it deserves
you must
work with Jill."
Yasmine Mc Grane,
www.maisonreve.com
"Within
4 months after
signing on with one of Jill's programs, I had effectively Sports
Byline."
Jay Randy Gordon, author, BusiBUZZ
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Click to register
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February
28 - Ft. Lauderdale, FL | March
15 - Oaklahoma City, Ok
March
25
- Marin County, CA | March
26 - Irvine, CA
April
13 - Marin County, CA | May
25 - New York, NY
...reserve your
spot today
and save $300
It took me
years to
learn what I'm going to lay out for you
in just a few, short hours.
The Publicity
Crash
Course gives you
exactly what you need to start and run a successful publicity campaign
almost immediately.
Plus, you'll
have the "inside information" needed to squeeze maximum
value
out
of your publicity. I created this Course explicitly so you
can
get it
done ... get it now ... and get it done fast!
In addition
...
Hiring a good
Public
Relations agency requires you to commit to a publicity campaign with
them
for at least 6 months. They
generally charge
monthly fees ranging
somewhere between $2,000 and $5,000 a month.
This means you
can spend a lot of money before seeing any results. And they still
won't offer you any guarantees.
My
Publicity Crash
Course won't cost anywhere near
this. The
standard price
for this unique, 8-hour event, is normally just $795.
I"ll knock $300 off if
you sign up today. This means your full day of publicity
instruction (with one of the nation's leading self-publicity experts) is
only $495.
This is far
less than you'll pay for any other live event of its kind ... anywhere
in
the world of publicity!
When I
consult with companies and show them how to do publicity the right way
they pay as much as $5,000 per day. But
my passion is
teaching
individuals how to do the same things big corporations do to attract
the
media's attention.
This is why
...
I purposely set
up this Publicity
Crash
Course, so anyone who wants expert, live
training in
publicity can get it
directly from me without having to pay thousands of dollars.
This is
important, because I'm keeping the cost down for any entrepreneur or
non-profit who wants to learn how to do publicity for
themselves.
My
other consulting programs are a little pricier, but the Publicity
Crash Course fee is
low enough so anyone can afford it.
Not only is this
affordable ...
I personally
promise to show you methods for generating publicity that will save
you
hundreds of hours and thousands
of dollars. You'll never again
struggle with questions about how to get the word out about your
project,
business or organization. If you follow the simple steps I'll
outline for
you, then promoting your ventures will be fun ... and highly profitable
too.
You see, I
often meet people who tell me they'd love to do their own publicity,
but
are afraid of failing. Let me assure you ... this special,
live
event will help you overcome that barrier,
because I
personally walk you
through every phase of self-publicity. You won't have to
sweat
over the
process. Or be anxious about your success.
And,
if you
sign up for my upcoming Crash Course - I'm also going
to set aside 4
special bonuses as
well.
They'll be
waiting
for you when you arrive:
BONUS #1
- 2
Free Tickets to T. Harv Eker's "Millionaire
Mind Intensive"
Learn
the "Secret Psychology of Wealth" from
the author of the
blockbuster, "Secrets of the Millionaire Mind." In 3
extraordinary days, Eker reveals the specific strategies millionaires
use to create wealth for themselves. But he doesn't stop
there! Eker and his guests pull back the curtain and
demonstrate
tactics for achieving high-income ... including 12 ways to generate passive
revenue streams. They show
you how it's possible to generate wealth quickly, and unveil an easy
money-management system that not only lets you to save a fortune, but
allows you to play at the same time.
(Normally a $1,995
retail value, you get a
pair of tickets free with your
registration).
Bonus #2
- "Insider's Edge to Powerful Publicity" Workbook
This
workbook is an
easy-to-use, practical guide for developing your
own effective Public Relations Plan. It's a fabulous
supplement
to what I'll be covering in your Crash
Course. And it's guaranteed
to help you implement the "insider" info and tips I'll be handing
you. It also includes in-depth information on how
to work with the media, how to write a press release that gets results,
and how to train personnel to implement your promotion
plan.
(A $79.95
value ... but yours free when you register).
BONUS #3 - The "20 Free Media Leads"
Special Report
Do you
know it's easy to generate free publicity by
simply placing
articles in the right directories? Well, you can!
And this
report shows you how. I put this exclusive report together
with
the help of a Publicity colleague of mine. She runs an
article
directory exclusively devoted to Publicity. You'll find out
how
to easily craft an article around a unique story (and where to place itfree
of charge) so the media will
come calling.
(A $29.95
value ... but yours free when you attend the "Publicity
Crash Course.")
BONUS #4
- A Business Package
for Publicity Success
Every
Publicity Crash Course event
allows me to give away a few of my favorite business and self-help
materials. Among those you'll
receive throughout our day together are best-selling books, such as
Mark
Leblanc's Growing Your Business, and a classic
entitled,
Multiply Your Business
by Jerry Robert. Along with these, I always hand out business
discounts and promotions that will save you hundreds of dollars in the
marketplace. These treats are a just a few of the unique
freebies
in store for you when you come.
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Remember, these
perks are
added bonuses for an event I've already priced affordably enough for
anybody to come. The big bonus is getting real answers ... to
every
one of your publicity questions ... one-on-one ...
live!
I genuinely want
to help you
become a "self-publicity expert" - if you will let me.
I created the
Publicity Crash Course so
you can learn the insider basics to publicity and
self-promotion in just a few hours. In
one DAY ... rather
than months of study ... or listening to CDs ...
or reading a
pile of books
... I'm going to take all the guesswork out of publicity for you.
Let me put it
this way ...
You're going to
love the
Publicity Crash Course so much I'm offering
the
strongest, risk-free, no-hassle
guarantee possible:
| "If
you
make your reservation, and attend my Publicity
Crash
Course ,
and aren't completely convinced that you're receiving the
highest-quality
self-publicity training and information for your money by the end of
the
morning, then simply let me know at the start of the lunch break and
I'll refund
your cost for the entire program immediately.'
|
To
register for the
Publicity Crash
Course for the current dates and locations, click on one of the links above or
call my office at 415-883-5455.
I promise you'll be glad you
did!
Sincerely,

Jill Lublin
P.S. When signing up today, you'll also
receive a special
link in your Email
confirmation for the Crash Course on Publicity. This link
takes
you to a
page where you can download a pdf version of my Special Report
entitled, "Inside
Secrets for what the media Loves and Hates."
This report is an ultimate insider glimpse into the minds of those who
are going to give you publicity. Its packed with critical
details
about certain things you should absolutely do, and other things to
absolutely avoid, when dealing with the press. (I interviewed
spokespersons from CNN, The Today Show, the Wall Street Journal and
Entrepreneur Magazine to learn these). One of these tips
alone
can bring success or failure when you're doing your own
publicity. Priceless!
P.P.S.
I keep the number of attendees in each course fairly small, which
allows more
personal interaction with each participant) So don't
delay.
Sign up
early to reserve your bonuses.
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